A premier summit to leverage AI for population scale challenges




Brand Naming

Brand Strategy

Design System

Brand Collaterals

Event Creatives

Web Design

Web Development

Content Management System



"The level of research and involvement Frozen Iris is ready to invest in your brand, is how they do justice to what it really stands for. They gave Aspire the real humanistic touch and the response to our feedbacks came back with 2x better results. The empathy and communication they have with the clients is really appreciable.

For each client they want to do something new, unique and special that would add so much value to the business and especially the brand — and that is exactly why we won't think twice before recommending Frozen Iris."



What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Challenge & Objective

The objective of our exercise was to design and execute a Brand Strategy for India’s largest AI summit that focused on solving population-scale challenges. Making it relevant to its target audience across the nation and globe (i.e.) AI Enthusiasts, Tech Enthusiasts, Innovators, etc. and communicating the information right.

It had to communicate the idea that it is or everyone and that the impact they are trying to create is massive. It also had to be tied to India.

The one question we constantly asked ourselves throughout this project:
How could we use branding to address and improve the performance of ambulance?

Our Approach

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The idea was to come up with something that all stakeholders can relate to and depict the overall intent of the event. After 20+ name ideas and running feasibility checks for each of them, we zeroed in on All.AI as it truly reflects the intent of the initiative and is easy enough to get communicated quickly among our audience.

The visual identity is a typographic play with the letter A. Letter A when inverted upside-down is the symbol “for all”, in mathematical connotation. This sends a strong message symbolically and embodies the core idea, while also being minimal.

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Project Team

We pride ourself on this in-depth exploration of various elements for this project. Our projects are created with precision and subtlety, and every design decision is made with an intent that generates value in its usage.

Harish Venkatesh

Founder & CEO

Siri Gurram

Intern, Graphic Design

Subiksha Venkatesh


Interested in knowing more?

Get in touch with us to know more about the research, process that went into this project and also to access our own guideline document on ambulance branding.
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