"The level of research and involvement Frozen Iris is ready to invest in your brand, is how they do justice to what it really stands for. They gave Aspire the real humanistic touch and the response to our feedbacks came back with 2x better results. The empathy and communication they have with the clients is really appreciable.
For each client they want to do something new, unique and special that would add so much value to the business and especially the brand — and that is exactly why we won't think twice before recommending Frozen Iris."
KRISHNA PRASAD, ASPIRE
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The objective of our exercise was to design and execute a Brand Strategy for India’s largest AI summit that focused on solving population-scale challenges. Making it relevant to its target audience across the nation and globe (i.e.) AI Enthusiasts, Tech Enthusiasts, Innovators, etc. and communicating the information right.
It had to communicate the idea that it is or everyone and that the impact they are trying to create is massive. It also had to be tied to India.
The idea was to come up with something that all stakeholders can relate to and depict the overall intent of the event. After 20+ name ideas and running feasibility checks for each of them, we zeroed in on All.AI as it truly reflects the intent of the initiative and is easy enough to get communicated quickly among our audience.
The visual identity is a typographic play with the letter A. Letter A when inverted upside-down is the symbol “for all”, in mathematical connotation. This sends a strong message symbolically and embodies the core idea, while also being minimal.
