A dynamic identity for a brand that treats every individual as unique.




Brand Strategy

Brand Identity

Brand Guideline



"The level of research and involvement Frozen Iris is ready to invest in your brand, is how they do justice to what it really stands for. They gave Aspire the real humanistic touch and the response to our feedbacks came back with 2x better results. The empathy and communication they have with the clients is really appreciable.

For each client they want to do something new, unique and special that would add so much value to the business and especially the brand — and that is exactly why we won't think twice before recommending Frozen Iris."



Aspire enables India's next billion blue collar employees stay, live and grow better. To achieve win-win outcomes. Fulfillment of individual aspirations as well as business objectives.

To do this, Aspire works to understand the behavior of an organisation through observation and research interviews to come up with solutions in form of nudges to help individuals develop sustainable habits.

Challenge & Objective

Since Aspire was scaling up as a company, there was a need to establish a brand stratyegy and to develop a proper brand language and coherent collaterals that align with the brand’s positioning and values.

To maintain the high frequency of communications feeling fresh and diverse, but consistent and recognisable, the new branding needed to be highly versatile while still being simple to use.

The one question we constantly asked ourselves throughout this project:
How could we use branding to address and improve the performance of ambulance?

Our Approach

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The creation of a dynamic identity with a higher level of adaptability, flexibility and personalisation which resonates with Blue collar employees as well as the corporate entities who are the brand’s first point of contact. It clearly depicted the company’s intent and functioning of creating a brand that revolves around human values, goals and dreams.

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Project Team

We pride ourself on this in-depth exploration of various elements for this project. Our projects are created with precision and subtlety, and every design decision is made with an intent that generates value in its usage.

Aninya Gangal

Lead, Graphic Design

Harish Venkatesh

Founder & CEO

Indhu Kanth

Design Strategist & Researcher

Varun Bharadwaj

Sr. UX Strategist

Vignesh Arullingam

Sr. Content Designer

Interested in knowing more?

Get in touch with us to know more about the research, process that went into this project and also to access our own guideline document on ambulance branding.
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