"The level of research and involvement Frozen Iris is ready to invest in your brand, is how they do justice to what it really stands for. They gave Aspire the real humanistic touch and the response to our feedbacks came back with 2x better results. The empathy and communication they have with the clients is really appreciable.
For each client they want to do something new, unique and special that would add so much value to the business and especially the brand — and that is exactly why we won't think twice before recommending Frozen Iris."
KRISHNA PRASAD, ASPIRE
Aspire enables India's next billion blue collar employees stay, live and grow better. To achieve win-win outcomes. Fulfillment of individual aspirations as well as business objectives.
To do this, Aspire works to understand the behavior of an organisation through observation and research interviews to come up with solutions in form of nudges to help individuals develop sustainable habits.
Since Aspire was scaling up as a company, there was a need to establish a brand stratyegy and to develop a proper brand language and coherent collaterals that align with the brand’s positioning and values.
To maintain the high frequency of communications feeling fresh and diverse, but consistent and recognisable, the new branding needed to be highly versatile while still being simple to use.
The creation of a dynamic identity with a higher level of adaptability, flexibility and personalisation which resonates with Blue collar employees as well as the corporate entities who are the brand’s first point of contact. It clearly depicted the company’s intent and functioning of creating a brand that revolves around human values, goals and dreams.