Intel & Indian School of Business(ISB)

Visualising a nationwide study through brand-driven editorial design and data-based storytelling.

YEAR

2020

SERVICES

Editorial Design

Information Design

Brand Cultivation

SECTOR

Technology

"The level of research and involvement Frozen Iris is ready to invest in your brand, is how they do justice to what it really stands for. They gave Aspire the real humanistic touch and the response to our feedbacks came back with 2x better results. The empathy and communication they have with the clients is really appreciable.

For each client they want to do something new, unique and special that would add so much value to the business and especially the brand — and that is exactly why we won't think twice before recommending Frozen Iris."

KRISHNA PRASAD, ASPIRE

Overview

Commissioned by Intel India, the Srini Raju Centre for Information Technology and the Networked Economy (SRITNE) at Indian School of Business(ISB) undertook a study on the Impact of AI on the Indian Labour Market.

Using survey results, the study assesses the size and scope of the impact of AI on businesses, presenting various insights on the shifts in the quantum and nature of employment, economic activity, and the trends in the Covid-19 induced work scenario.

We got an opportunity to design this Impact report that was set to launch at the All.Ai 2020 Virtual Summit.

Challenge & Objective

The traditionalist imagery attached with scientific documents, white papers, annual reports, and impact reports are bland, white, and text-heavy pages loaded with illegible texts, vague stats and lurid charts. Incoherent information presented without a set style/theme makes a reader’s enagement harder and fails in informing well. The essence of this report design is not merely to address the above challenges but also communicating and celebrating the impact the study achieved and also to forge a stronger connection with the team, stakeholders, and society.

The key objectives of this project were:

  • To present the information in a clear structure that reduces the cognitive load.
  • To establish a theme that advocates the Intel brand and also resonates with the impact.
  • To visualize the data in a brand centric way that connects with the readers.
The one question we constantly asked ourselves throughout this project:
How could we use branding to address and improve the performance of ambulance?

Our Approach

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Result

By simplifying the structure, devising a clean & concise layout with necessary CTA’s and integrating Intel’s new spark theme, we condensed an information heavy academic document into an easy to digest reading asset.

This book will thus offer a smooth and enriching experience to policy makers, researchers and general public, and that which will be captivating and enduring in the reader’s mind.

The book was launched on the concluding day of the All.AI 2020 Virtual Summit, on October 15, 2020 by Dr. Ashwath Narayan C N, Chief Minister of Karnataka.
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Project Team

We pride ourself on this in-depth exploration of various elements for this project. Our projects are created with precision and subtlety, and every design decision is made with an intent that generates value in its usage.

Indhu Kanth

Design Strategist & Researcher

Brinda Sri

Intern, Graphic Design

Harish Venkatesh

Founder & CEO

Renukha Padmanabhan

Graphic Designer

Jagriti Sachan

Intern, Graphic Design

Interested in knowing more?

Get in touch with us to know more about the research, process that went into this project and also to access our own guideline document on ambulance branding.
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