SomeMore Foods

Packaging Design for a product with a commitment to providing healthy and nutritious alternative to sugar.

YEAR

2020

SERVICES

Package Design

Illustration

SECTOR

Food & Beverages

"The level of research and involvement Frozen Iris is ready to invest in your brand, is how they do justice to what it really stands for. They gave Aspire the real humanistic touch and the response to our feedbacks came back with 2x better results. The empathy and communication they have with the clients is really appreciable.

For each client they want to do something new, unique and special that would add so much value to the business and especially the brand — and that is exactly why we won't think twice before recommending Frozen Iris."

KRISHNA PRASAD, ASPIRE

Overview

Some More Foods is an organic food brand trying to create a healthy lifestyle through their wide range of products- from Health Mix to Millet Noodles. The products are 100% natural, nutritious, and are preservative-free.

Deepa Muthukumarasamy, founder and CEO of Some More Foods, holds a Masters degree in Foods and Nutrition and strives to create a healthy lifestyle for all age groups.

Challenge & Objective

Since its launch in <year>, Some More Foods has grown into an easily recognizable brand, with a commitment to providing healthy and nutritious alternative to noodles and pasta, including other breakfast and snacks options.

The new product, Coconut Sugar called for a careful design and innovative thinking as it had to compliment the design of existing line of products, at the same time stand out among its competitors.

The one question we constantly asked ourselves throughout this project:
How could we use branding to address and improve the performance of ambulance?

Our Approach

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Stay.
Live.
Grow.

However, the client was unable to materialse the above packaging design due to the unavailability of vendors under the COVID-19 crisis. And thus we went for an intermediate yet sustainable alternative with paper packaging. We retained the packaging design in a label format instead without any loss of information.

Result

We created packaging design for coconut sugar - designed to fit in with existing products and attract the target audience. Keeping in mind the nature and source of the product, we used green and brown colors. To highlight the nutritious values of the product, we used tailor-made icons.

We subtly illustrated the natural environment the product is sourced from to bring a sense of intuitiveness to the packaging.

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Project Team

We pride ourself on this in-depth exploration of various elements for this project. Our projects are created with precision and subtlety, and every design decision is made with an intent that generates value in its usage.

Renukha Padmanabhan

Graphic Designer

Siri Gurram

Design Intern — Summer 2020

Harish Venkatesh

Chief of Everything Officer

Interested in knowing more?

Get in touch with us to know more about the research, process that went into this project and also to access our own guideline document on ambulance branding.
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