SomeMore Foods

Packaging Design for a product with a commitment to providing healthy and nutritious alternative to sugar.




Package Design



Food & Beverages

"The level of research and involvement Frozen Iris is ready to invest in your brand, is how they do justice to what it really stands for. They gave Aspire the real humanistic touch and the response to our feedbacks came back with 2x better results. The empathy and communication they have with the clients is really appreciable.

For each client they want to do something new, unique and special that would add so much value to the business and especially the brand — and that is exactly why we won't think twice before recommending Frozen Iris."



What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Challenge & Objective

Since its launch in <year>, Some More Foods has grown into an easily recognizable brand, with a commitment to providing healthy and nutritious alternative to noodles and pasta, including other breakfast and snacks options.

The new product, Coconut Sugar called for a careful design and innovative thinking as it had to compliment the design of existing line of products, at the same time stand out among its competitors.

The one question we constantly asked ourselves throughout this project:
How could we use branding to address and improve the performance of ambulance?

Our Approach

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However, the client was unable to materialse the above packaging design due to the unavailability of vendors under the COVID-19 crisis. And thus we went for an intermediate yet sustainable alternative with paper packaging. We retained the packaging design in a label format instead without any loss of information.


We created packaging design for coconut sugar - designed to fit in with existing products and attract the target audience. Keeping in mind the nature and source of the product, we used green and brown colors. To highlight the nutritious values of the product, we used tailor-made icons.

We subtly illustrated the natural environment the product is sourced from to bring a sense of intuitiveness to the packaging.

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Project Team

We pride ourself on this in-depth exploration of various elements for this project. Our projects are created with precision and subtlety, and every design decision is made with an intent that generates value in its usage.

Renukha Padmanabhan

Jr. Graphic Designer

Siri Gurram

Intern, Graphic Design

Harish Venkatesh

Founder & CEO

Interested in knowing more?

Get in touch with us to know more about the research, process that went into this project and also to access our own guideline document on ambulance branding.
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