Mentor Makers

An identity design for a movement that inspires entrepreneurs and build a community of mentors.




Identity Design

Web Development

Web Design



"The level of research and involvement Frozen Iris is ready to invest in your brand, is how they do justice to what it really stands for. They gave Aspire the real humanistic touch and the response to our feedbacks came back with 2x better results. The empathy and communication they have with the clients is really appreciable.

For each client they want to do something new, unique and special that would add so much value to the business and especially the brand — and that is exactly why we won't think twice before recommending Frozen Iris."



What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Challenge & Objective

To support and encourage entrepreneurs, who are visionary leaders, MentorCloud and the Nasdaq Entrepreneurial Center launched a mentorship movement. MentorCloud commisioned us to help them enable this movement visually. We attempted to define the visual language and create a responsive website design.

The one question we constantly asked ourselves throughout this project:
How could we use branding to address and improve the performance of ambulance?

Our Approach

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We started the process by understanding the brand language of powerful and impactful campaigns and movements.

The four horizontal bars in the logo represents the four components which shape the Mentor Makers Movement. The horizontal bars and the gradient are simple representation of this journey of a mentor from being a successful entrepreneur to empowering mentees/ other entrepreneurs. The gradient travels in an upward direction symbolising growth and empowerment.

The website was very strategic in nature. We made it responsive and interactive without spoiling the experience in any touchpoint.

The brand went live on Nasdaq Billboard , Times square on Dec 2020
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Project Team

We pride ourself on this in-depth exploration of various elements for this project. Our projects are created with precision and subtlety, and every design decision is made with an intent that generates value in its usage.

Harish Venkatesh

Founder & CEO

Renukha Padmanabhan

Jr. Graphic Designer

Siri Gurram

Intern, Graphic Design

Interested in knowing more?

Get in touch with us to know more about the research, process that went into this project and also to access our own guideline document on ambulance branding.
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