"The level of research and involvement Frozen Iris is ready to invest in your brand, is how they do justice to what it really stands for. They gave Aspire the real humanistic touch and the response to our feedbacks came back with 2x better results. The empathy and communication they have with the clients is really appreciable.
For each client they want to do something new, unique and special that would add so much value to the business and especially the brand — and that is exactly why we won't think twice before recommending Frozen Iris."
KRISHNA PRASAD, ASPIRE
92% of small business owners agree that mentors have a direct impact on their business. In a post-covid world, mentorship has become a crucial resource for entrepreneurs to take their business to the next level.
The findings of a survey to evaluate the importance of mentorship
(by Kabbage, Inc.) highlight a need in the entrepreneurial community to find and connect with qualified mentors who can deliver solid advice to help a business over those shaky years.
To support and encourage entrepreneurs, who are visionary leaders, MentorCloud and the Nasdaq Entrepreneurial Center launched a mentorship movement. MentorCloud commisioned us to help them enable this movement visually. We attempted to define the visual language and create a responsive website design.
We started the process by understanding the brand language of powerful and impactful campaigns and movements.
The four horizontal bars in the logo represents the four components which shape the Mentor Makers Movement. The horizontal bars and the gradient are simple representation of this journey of a mentor from being a successful entrepreneur to empowering mentees/ other entrepreneurs. The gradient travels in an upward direction symbolising growth and empowerment.
The website was very strategic in nature. We made it responsive and interactive without spoiling the experience in any touchpoint.