A dynamic identity for a brand that treats every individual as unique.




Data Visualisation



"The level of research and involvement Frozen Iris is ready to invest in your brand, is how they do justice to what it really stands for. They gave Aspire the real humanistic touch and the response to our feedbacks came back with 2x better results. The empathy and communication they have with the clients is really appreciable.

For each client they want to do something new, unique and special that would add so much value to the business and especially the brand — and that is exactly why we won't think twice before recommending Frozen Iris."



What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Challenge & Objective

Explored is an experiential learning platform and required an identity that highlights the transformative journey of a mentee. There was also a need to put light on the two-way learning process of the mentors and mentees.

Since the target audience is highschool graduates who may be in the need of some direction on various concepts that help them in their decision making processes later in life, the identity needed to be playful yet impactful.

The one question we constantly asked ourselves throughout this project:
How could we use branding to address and improve the performance of ambulance?

Our Approach

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A visual identity that captures Explored’s essence in the best way possible. The blue gradient line that runs across the term ‘Explored’ is the learning trajectory of students. As it passes through all the word's openings, it indicates that Explored provides windows to understand a concept in and out with a mentor/expert's help.

There is scope for every student to grow in their own trajectory. The two lines represent the different learning trajectory of students. Every trajectory is unique, but at the same time they meet at certain points. The two trajectories are designed in the shape of a double helix, as it symbolizes adaptability and perseverance, prospering through adversity.

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Project Team

We pride ourself on this in-depth exploration of various elements for this project. Our projects are created with precision and subtlety, and every design decision is made with an intent that generates value in its usage.

Renukha Padmanabhan

Jr. Graphic Designer

Harish Venkatesh

Founder & CEO

Interested in knowing more?

Get in touch with us to know more about the research, process that went into this project and also to access our own guideline document on ambulance branding.
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