"The level of research and involvement Frozen Iris is ready to invest in your brand, is how they do justice to what it really stands for. They gave Aspire the real humanistic touch and the response to our feedbacks came back with 2x better results. The empathy and communication they have with the clients is really appreciable.
For each client they want to do something new, unique and special that would add so much value to the business and especially the brand — and that is exactly why we won't think twice before recommending Frozen Iris."
KRISHNA PRASAD, ASPIRE
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Explored is an experiential learning platform and required an identity that highlights the transformative journey of a mentee. There was also a need to put light on the two-way learning process of the mentors and mentees.
Since the target audience is highschool graduates who may be in the need of some direction on various concepts that help them in their decision making processes later in life, the identity needed to be playful yet impactful.
A visual identity that captures Explored’s essence in the best way possible. The blue gradient line that runs across the term ‘Explored’ is the learning trajectory of students. As it passes through all the word's openings, it indicates that Explored provides windows to understand a concept in and out with a mentor/expert's help.
There is scope for every student to grow in their own trajectory. The two lines represent the different learning trajectory of students. Every trajectory is unique, but at the same time they meet at certain points. The two trajectories are designed in the shape of a double helix, as it symbolizes adaptability and perseverance, prospering through adversity.