SomeMore Foods  is an organic food brand that specialises in making a range of readymade food like baby food, healthy mix, millet noodles, millet sevai, puttu mix, and so on. Started in 2013, SomeMore Foods  products are now available across 15 plus pediatric hospitals and in more than 100 stores in Tamil Nadu. SomeMore Foods uses traditional methods to manufacture their products- they are free from additives and preservatives and explores the usage of micronutrients that meet FSSAI standards. The organization hopes to develop into a go-to brand for organic food for all age groups, from infants to the elderly.

We believe that packaging design is more than just a graphic that wraps the product. A product’s packaging is an experience in itself. Through this project, we came up with the concept of making the packaging an exciting experience for everyone involved in the process of packaging, displaying to shopping. It can be quite overwhelming for the buyer to choose a product out of the many healthy options now available- SomeMore Foods Millet Cookies packaging simplifies the process and eases decision making by conveying minimal and important information that is succinct and relevant, through an exhilarating design. Developing an unconventional colour palette to suit the unique flavours of the product, puts the product in the forefront to the potential buyer. We also went a step ahead and made the packaging easy to be used across different marketing collaterals, including digital marketing, where visual appeal is a prime objective for increased conversions. ‍

We pride ourself on this in-depth exploration of various elements that formed this book. Our projects are created with precision and subtlety, and every design decision is made with an intent that generates value in its usage.