Integrating a positive emotion
Pod empathised with the target group and wanted to create an experience that was intuitive and growth oriented. To achieve this, we had to explore trust-worthy and welcoming visuals to connect better with the audience.
Bridging the gap between different target segments
To stand out in the crowded recruitment space, Pod needed a simple and direct brand identity with strong messaging and visual recall value for all target groups.
Progressive and futuristic appeal
Pod's brand identity needed to reflect its futuristic technology as its core value, given it is one-of-a-kind software solution for recruiters and colleges.
To meet the brief, Pod's brand identity features a unique abstract logo mark with typography and a monogram. The eye-catching and futuristic color palette evokes a sense of reliability and positive emotion, ensuring striking recognizability across various platforms.
Throughout the creative process, Pod's branding was focused on disrupting the competition while maintaining integrity and positivity as the core values. This approach aimed to establish Pod as the gold standard in the industry and a credible and welcoming brand for recruiters, college administrators, and students.
For their different product solutions such as pod.recruit, pod.assess and pod.test, a brand architecture was developed. We needed it to be simple yet bold and easily adaptable. For this, we developed a container system approach where the products can be placed inside with a rectangle with “.” (dot) as the prefix — for example, “.test”.
