MentorCloud

A brand refresh for a space to nurture ideas and skills through mentorship

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The level of research and involvement Frozen Iris is ready to invest in your brand, is how they do justice to what it really stands for. They gave Aspire the real humanistic touch and the response to our feedbacks came back with 2x better results. The empathy and communication they have with the clients is really appreciable.

For each client they want to do something new, unique and special that would add so much value to the business and especially the brand — and that is exactly why we won't think twice before recommending Frozen Iris.

Krishna Prasad
Designation, Aspire

Services

Brand Strategy

Data Visualisation

Communication Design

UI/UX Design

Web Design

Web Development

Sector

Education & Training

Company Stage

Expansion

Timeline

3 months

Year

2020

Project Type

Retainer

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About

MentorCloud

MentorCloud helps enterprises, academias and associations build and manage communities that propel collective learning through a culture of personalized mentoring. Additionally, as a service, it helps companies breakdown knowledge silos and increase employee engagement, create inclusive growth and enable a culture where everyone wins.

Objective & Challenges

Being a brand that was in it’s expansion stage, MentorCloud needed a brand refresh. A Unique Identity and Brand Strategy was required that was coherent through all of it’s touchpoints. Since the website was the biggest touchpoint, there was also a need to understand why and what wasn’t working in the existing website and then rework on a new one which bridged the gap between the intended and perceived message.

Identity Transposition

The one big challenged that we faced was Identity Transposition: People knew MentorCloud because of Mr.Gundlapalli, Founder and CEO of Mentorcloud. This was not going to be sustainable in the long run. Hence it was on us to take the Vision and Story of one person and translate that in every touchpoint.

Universal Appeal

We noticed that MentorCloud had a diverse customer base. From hotel groups to medical research Organizations to Educational Institutions. So developing a young and appealing identity that seamlessly works for the myriad of customers was another challenge that we faced.

The idenity is a marriage between the motifs that are assosciated with aspirations, dreams, growth & their personal signatures, the touchpoints of which adds a dimension of individuality on to their uniforms.

Result

We captured MentorCloud’s vision through a unique identity that reflected how a mentor and mentee interact with each other and initiate the flow of knowledge. This new identity was centered around sharing wisdom without borders. What came about was a fresh and new Brand Identity, Brand Element and messaging that together relayed the Brand’s vision of impacting 100 million lives. We also revamped the website with the new brand language to communicate effectively to all it’s users and engages and retains the right people.

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Project Team

We pride ourself on this in-depth exploration of various elements that formed this book. Our projects are created with precision and subtlety, and every design decision is made with an intent that generates value in its usage.

Aninya Gangal

Lead, Design

Harish Venkatesh

Founder & CEO

Varun Bharadwaj

Sr. UX Strategist

Nikhil Kumar

Jr. UI/UX Designer

Shruti Tandon

Head of Business Development

Samuel Sleeba

Web Developer