All.ai Summit

A premier summit to leverage AI for population scale challenges

Know more in detail
Get in touch with us to know more about the research, process, and output that relates to this project.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

As we started on the INAI project, I was a little apprehensive at the beginning as the timeline was short and this is the first time we were working with Frozen Iris. As it turned out, those apprehensions were misplaced and the end product was fantastic. It is not just about the end result, but also about how we got there. The process was systematic starting with a deep understanding of our motivations and ambitions with the center.

Once the leg work was done, the Frozen iris team laid out the frame work to evaluate the proposals that made it easy for my team members to go about in a disciplined way. This aspect is very important as everybody comes with their own thinking on such creative endeavours and it is very difficult to converge unless there is proper mechanism to guide everybody forward in the same path.

As is the case in any creative venture, we iterated lot more than we planned and had to take a few detours before arriving at the destination. The team was very patient and accommodative right through the whole journey. I would gladly recommend the Frozen Iris team for anybody embarking on a similar pursuit.

Konal Varma
CEO, INAI

Services
Brand Naming
Brand Strategy
Design System
Brand Collaterals
Event Creatives
Web Design
Web Development
Brand Refresh
Sector
Technology
Company Stage
Early, Private
Timeline
1 Month
Year
2020
Project Type
Sprint

About

All.ai Summit

The objective of our exercise was to design and execute a Brand Strategy for India’s largest AI summit that focused on solving population-scale challenges. Making it relevant to its target audience across the nation and globe (i.e.) AI Enthusiasts, Tech Enthusiasts, Innovators, etc. and communicating the information right.

Objective & Challenges

The objective of our exercise was to design and execute a Brand Strategy for India’s largest AI summit that focused on solving population-scale challenges. Making it relevant to its target audience across the nation and globe (i.e.) AI Enthusiasts, Tech Enthusiasts, Innovators, etc. and communicating the information right. It had to communicate the idea that it is or everyone and that the impact they are trying to create is massive. It also had to be tied to India.

Result

The idea was to come up with something that all stakeholders can relate to and depict the overall intent of the event. After 20+ name ideas and running feasibility checks for each of them, we zeroed in on All.AI as it truly reflects the intent of the initiative and is easy enough to get communicated quickly among our audience.
No items found.
No items found.

Project Team

We pride ourself on this in-depth exploration of various elements that formed this book. Our projects are created with precision and subtlety, and every design decision is made with an intent that generates value in its usage.
Siri Gurram
Intern, Graphic Design
Harish Venkatesh
Founder & CEO
Subiksha Venkatesh
Illustrator

Have a project in mind? Let’s get to work

What does this mean for you?
  • We reduce CO2 on your behalf.
  • Our process get’s refined & efficient.
  • A refined efficienct process saves cost.
Looking to go CO2 neutral? Let’s connect.